The AI Marketing Maturity (AIMM) Index benchmarks enterprise adoption rates and marketing use cases to establish a baseline for marketing maturity. The AIMM Index reveals that 91.1% of respondents have a corporate-paid subscription to GenAI and 75.9% are using GenAI for work on a daily basis.

“Signaling the Shift to Generative Engine Optimization (GEO)” is original research by ProGEO.ai, which measures Fortune 500 adoption rates of robots.txt, JSON-LD, and llms.txt — three signals closely associated with GEO.